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How to do copywriting perfectly

Why Is Your Sales Copy Not Working

You’re doing everything right, but you’re still getting nowhere. Then you are maybe committing one of the following mistakes. Maybe it’s because you’re trying to sell the wrong thing or talking about a product that doesn’t exist yet. Or maybe your sales copy isn’t connecting with your audience at all.

Whatever the reason, here’s how to write a sales copy that gets results:


How to write a perfect sales copy:

* Be specific and actionable- For your sales copy to appeal to possible buyers, it must be specific. Avoid including more than one product in a single sales copy, the target customer must be able to identify the product on a single look.

* Make sure that your copy is 100% clear about what it is selling- Avoid including more than one product in a single sales copy, also avoid including a product you are not selling in your sales copy, the product you are selling should stand out and be conspicuous in your sales copy.

* Be compelling, not desperate- Your statement should not reveal any forms of desperation to your target customers. The communication should be compelling. To avoid this, stop using words like please in your sales copy.

* Focus on benefits, not features or specs- Issue a short description of your product but don’t dwell much on the description, instead dwell much on the benefits of products.

* Make it easy to say yes to what you are offering- Make it easy for your target customers to identify what you are offering and make it appealing. Put yourself in the shoes of the buyer, if you were offered the same, would you say yes?

* Get your message across clearly and concisely by not writing like a lawyer- Use simple language, make it easy for anyone to understand what you are saying. Avoid using complicated vocabularies and many unnecessary words which makes you sales copy boring.

* Write as if you were speaking to the prospect directly. Make them feel heard, understood and valued- To achieve this, you can use present continuous tense and structure your sentences like you do when communicating one-on-one with someone. This will glue your to your copy statement and make the statement appealing.

* Make sure you’re selling something that’s valuable and desirable to your audience- A copy statement can be perfect but the product you are selling can still bring your efforts to the floor. To avoid this, make sure you are selling a good product, that which matches the description in your copy statement and the expectations of your buyers.

* Be clear about why people should buy from you instead of other companies- Be very clear on the advantages your customers have over others purchasing the same products from another seller offering the same product.

* Use action words to make it feel real when someone buys from you- Make someone feel real, make them feel the benefits they will have when they buy from you.

Are your sales copy helping in your marketing campaign? You’ve worked hard to build your business, and you deserve the best!

As an experienced copywriter, I’ll write an engaging and persuasive sales copy that will keep customers coming back for more. Email me now and let’s discuss how we create an effective strategy for improving your sales copy.

Are you looking for copywriting jobs, try writeDom.


Marion Mwangangi is a Journalism student at Multimedia University of Kenya. Apart from being a student, she is a professional graphic designer, an SEO expert and a video editor. Email:

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