How to earn on Facebook in Kenya 2023

Introduction

You can earn on Facebook by posting videos on your monetized page, writing articles, and employing several other tactics. Facebook is arguably the most popular social media platform in Kenya. You can also earn on Facebook easily.

Facebook has had tremendous evolution since it was invented moving to a more complex social media platform that allows people from all corners of the world to connect instantly.

During its evolution, the app has also provided a platform for content creators to earn from the platform.

Apart from content creation, there are also other methods one can use to earn on Facebook. There are several ways one can follow to earn on Facebook. The way one chooses to follow depends on their interest.

Read also: How to earn on TikTok in Kenya 2023.

The following are ways you can follow to earn on Facebook;

• Creating and selling Facebook pages – Facebook pages are run by organizations, businesses, or even individuals interested in commanding a given audience. Creating a page from scratch can be a very tedious activity and it takes time before a Facebook page starts gaining a good large audience. This is the reason why most people opt to follow shortcuts.

You can use this opportunity to make money by forming Facebook pages and selling them after they have gained more followers to those who are interested. The last time I checked 1 Facebook follower was equal to 2 Kenyan shillings.

You can source for interested buyers in various Facebook groups especially those dedicated to bloggers and marketers. Read some of my previous articles to learn how to start and grow a Facebook page from zero to 2,000 followers in one week.

• Monetizing your Facebook page – This only applies to content creators and those who are running Facebook pages with more than 1,000 followers. Even if you are not a content creator, you can use copyrighted videos from other creators to earn from Facebook.

How to monetize a Facebook page

First, you have to create a Facebook page and gain 1,000 followers and above. This is the minimum number of followers you require to be monetized.

There are six ways in which you can monetize your Facebook page and I will write about all of them giving clear guidelines you can follow to earn money from your Facebook page.

After forming the Facebook page, you should go ahead to download the Facebook creator studio app from the Google play store. Once in this app, you will be required to link it to your Facebook account which is connected to your Facebook page.

After linking the accounts, you will be able to apply for one of these monetization options from your creators’ app;

In-stream ads for on-demand

This is a type of monetization where meta (Facebook) includes short adverts in your Facebook videos anytime you upload them. This is similar to YouTube ads and you will earn money when people watch the ads on your video. You need 10,000 followers and 600,000 total genuine minutes viewed in the last 60 days to be eligible for this type of monetization. Finally, you need active videos on your page to be eligible for this type of monetization.

This type of monetization is suitable for content creators creating video content. You can also use creative common videos from other creators to earn on Facebook.

In-stream ads for live

This is the best monetization for creators running live videos. For example, DJs who were streaming their content through Facebook. Meta (Facebook) includes their adverts on a creator’s live video and pays the creator when people view the ads. These ads can also be included in your previous live streams.

You must have 10,000 followers and above to be eligible for this type of monetization. You should also have at least 600,000 minutes in the last 60 days and at least 600,000 live minutes viewed in the last 60 days. Apart from the two qualifications, you must also have at least five active videos with at least three previously live.

Earn on Facebook from Stars

This is where viewers award their favorite creators using Stars (Facebook currency). Anyone with enough followers on Facebook holds a live video event and asks for their followers to donate stars. These stars will be later turned into real cash by content creators.

Earn on Facebook from Instant Articles

This is meant for those who write articles on Facebook. Any page writing quality articles that are in line with Facebook’s policies and reside in eligible countries. In this type of monetization, ads are not placed anywhere, the creator is just rewarded for their consistency by Facebook. You can download the Facebook creator studio app to apply for this type of monetization if you have quality articles on your Facebook page.

Meta Brand Collabs Manager

This is a monetization type where creators earn on Facebook from paid partnerships with brands that want to collaborate on creating and sharing content with their audience.

This way of earn on Facebook is best for Celebrity creators who have good reputations and loyal followings that can lure brands to build a marketing strategy around them. The page must also contribute to safe topics that brands do not fear to associate with.

You need at least 1,000 followers and either of the following; 15,000 post engagements or 180,000 minutes of video views or 30,000 1-minute views of the 3-minutes video in the last 60 days.

Earn on Facebook from Subscriptions

In This type of monetization, creators create a subscription plan either annually or monthly where subscribers pay a given amount of money to enjoy special content exclusively dedicated to the page’s subscribers.

This is best for content creators who have loyal supporters who are willing to pay for your content. You can do this by producing quality content over and over again. This way you can earn on Facebook.